A little shameless self-promotion here...
I recently started a company called Socialesque with an old friend and fellow Media Revolutions Project member, Varun Nayak.
At Socialesque, we've developed a rather unique mix of tools to help marketers track user and social network behaviors for their new-media advertising campaigns.
Our tools currently extract rich behavioral data from web 2.0 content, as well as aggregate statistics about how content is passed among friends via popular social networking sites like Facebook, Orkut, MySpace, Bebo, etc. The combination of behavioral and social network analytics turns out to be a really potent combination for tracking ROI in online ad campaigns. (hopefully others will think so too!)
We're making great headway in our development, so drop us a line if you're interested in more information.
