Main

Marketing Archives

October 25, 2007

Another day, another recall

Mattel issued another recall today , this time for its Fisher Price line. And while the din of toy recalls may be enough to obfuscate the larger problem at this point, it might not be long before American brands have a wider problem on their hands.

After all, American companies don't just buy raw materials for toys in China. We're talking people food, pet food, car parts and much more.

Now it's important to point out that Mattel has apologized to China for blaming the foreign parts for the larger problems at its company. But with the U.S. using fewer and fewer domestic raw materials. China's brand crisis may be an American crisis before long.

About Marketing

This page contains an archive of all entries posted to Media Revolutions in the Marketing category. They are listed from oldest to newest.

Industry is the previous category.

News Media is the next category.

Many more can be found on the main index page or by looking through the archives.

Creative Commons License
This weblog is licensed under a Creative Commons License.
Powered by
Movable Type 3.32